Marketing Mix of Netflix
British Academy of Digital Marketing Assignment 1 - Task 3 7 P's Marketing Mix of Netflix Fig 1. Netflix is an online streaming platform. (Lokshyn, D. 2019) Fig 2. Users are given 3 plans to choose from. This is the price strategy of Netflix (Larsen, R. 2021) Fig 3. Netflix streaming service is available on several devices with an Internet connection, including smart TVs, Smartphones, tablets, and laptops (Hawthorne, M. 2020) Fig 4. Netflix uses a billboard to promote its brand with a motivational quote on how it all started (Diaz, A. 2021) Fig 5. Netflix has a diversity of cultures and genders within its employees. (Apter, S. 2019) Fig 6. Netflix is free for 30 days for new members. If new members enjoy the service and would like to continue, they need to do nothing as their membership will automatically continue. However, membership can be cancelled online anytime” (David, Joe 2021). This image shows how easy it is to sign up. (Ronald 2020) Fig 7. Netflix is a streaming platform