Inbound Marketing - Nike & PUMA
Inbound Marketing - Nike & PUMA Source: unsplash.com. What is Inbound Marketing? Inbound Marketing is creating a strategy to create valuable content that aligns with the needs of the company’s target audiences and builds a long-term customer relationship. There are several types of inbound marketing content, these can be blog posts, e-books, videos, webinars, news articles, social media, etc. Nike - Approach to inbound marketing: Nike has a great inbound marketing strategy, applying several types of inbound marketing, such as ad campaigns, social media interaction/presence and influencer marketing. It is promoted by hundreds of professional athletes, rappers, entrepreneurs, singers, celebrities, and digital influencers. One of the most famous athletes promoting Nike is Serena Williams, the famous American tennis player. Source: integrity-online.cf Nike is a known brand for promoting its voice on social movements such as Black Lives Matter and Stop Asian Hate. Ni...